How to Start a Candle Making Business in 2025

In 2025, the demand for handcrafted, sustainable, and aesthetic products is higher than ever—and candles remain at the center of this trend.

Whether for home décor, self-care rituals, or thoughtful gifting, candles are timeless. If you’re ready to transform your passion into a profitable business, here’s a practical step-by-step guide to starting your own candle-making venture this year.

My Story: Why I Started Aurbience

Before we dive into the how-to, here’s a little piece of my journey.

I began Aurbience in my small home studio with just a few molds, soy wax, and a love for creating beauty with intention. What started as an experiment quickly grew into a brand known for its creativity, calming presence, and artistic designs.

Each candle we make is more than wax and fragrance—it’s a story, a moment, and a pause in the everyday rush.

If I could start from scratch and build a community around my candles, so can you.

1. Define Your Candle Brand

Before melting your first batch of wax, decide what sets your brand apart.

• Niche & Style: Luxury, eco-friendly, spiritual, or artistic?
• Brand Aesthetic: Pick a color palette, fonts, and packaging style that reflect your vision.
• Target Audience: Are you creating for home décor lovers, wellness seekers, or gift buyers?

💡 Tip: In 2025, customers connect most with brands that tell an authentic story. Share your “why” on your website and social media.

2. Learn the Basics of Candle Making

Understand the key elements:

• Wax: Soy, beeswax, coconut, paraffin, or blends.
• Wicks: Cotton, wood, or crackling—each creates a unique burn.
• Fragrance & Oils: The heart of your candle.
• Containers & Molds: Jars, tins, sculpted, or luxury vessels.

Experiment with small test batches until you perfect your burn time and scent throw.

3. Invest in the Right Tools

Set up a small studio or workspace with essentials like:

• Double boiler or wax Melter.
• Thermometer & measuring tools.
• Pouring pitcher.
• Labels & packaging supplies.

✨ If you want to stand out with creative designs (like seashell or sculpted candles), consider investing in custom molds early on.

4. Price Your Candles Smartly

Don’t undervalue your craft. Consider:

• Cost of wax, wicks, and fragrance.
• Packaging & branding.
• Time and labor.
• Profit margin (30–50% recommended).

📌 2025 Trend: Customers are willing to pay for premium, sustainable, and artistic candles.

5. Build a Strong Online Presence

Even a small brand needs a professional digital footprint:

• Instagram & Pinterest: Visual storytelling works best here.
• Website / Online Store: Platforms like Shopify are beginner-friendly.
• Email Marketing: Build a list from day one with discounts or early access offers.

6. Create Unique Collections

Stand out with curated drops:

• Limited-edition seasonal scents.
• Scent-of-the-month boxes.
• Custom gifting sets.

🔥 Trending in 2025: Personalized candles and intention-based scents (e.g., Abundance, Peace, Focus).

7. Follow Safety Standards

Always include burn instructions and warning labels. Once you scale, consider liability insurance for extra protection.

8. Market Creatively

Start organic, then expand:

• Behind-the-scenes videos & reels.
• Customer reviews & testimonials.
• Collaborations with local creators or influencers.
• Pop-up markets and artisan fairs.

As you grow, consider ads, influencer gifting, or PR campaigns.

9. Start Small, Grow Steadily

Begin with a few core designs and focus on quality. Once customers love your candles, you can expand with new collections, bulk production, and stronger branding.

Final Inspiration ✨

If you’re looking for ideas, explore our handcrafted collections at Aurbience—candles designed to bring calm, beauty, and intention to everyday spaces.

Whether you’re just starting or ready to launch, remember: every great business begins with one spark. Here’s to lighting up your dream in 2025! 🕯️